Petro-Canada CareMakers Foundation
Caring for those who care for others
The Context for Change
Caregivers who were struggling before are under even more pressure as a result of the pandemic.
In 2017 Petro-Canada identified the need to develop a compelling social purpose that addressed a social issue that was meaningful and important to its employees, associates and people across the country. Extensive discussions with company leaders and employees revealed an opportunity to support an issue that was impacting the lives of millions of Canadian who provide informal care to their families, friends and neighbours.
The impakt Approach
The insight from this process shaped the design and launch of the Petro-Canada CareMakers Foundation, a charitable organization that creates awareness and understanding of the issue of caregiving in Canada and inspires Canadians to help. The foundation also raises funds that are used to enable and amplify the work of charitable organizations that support family caregivers and collaborate with other organizations to create innovative new programs, resources and tools.
Another important aspect of the development of this program was the use of impakt’s “Request for Partnership” process that helped to identify charitable organizations from across Canada who were doing the most innovative and effective work in the caregiving space.
In support of the planning and launch of the Foundation, impakt led the development of a discussion paper entitled “Caregiving in Canada: Challenges and opportunities shaping a national conversation”.
- Committed to invest $10 million over the next five years to bring awareness and support to the essential work of caregivers
- Formed four meaningful partnerships with CareMakers, impactful local organizations that support caregivers through innovative programs and services, including the Baycrest Foundation, Community City of Kawartha Lakes, the Neighbourhood Houses of BC and Mt. Sinai Hospital's Circle of Care.
Change for Good
Ultimately, the goal of the Petro-Canada CareMakers Foundation’s work is to inspire local, provincial and national dialogue and action around the need for a national caregiver strategy.