These food challenges have only been amplified amidst COVID-19, and will only get worse without innovation and action.
The impakt Approach
Following the co-creation sessions, impakt supported the design and launch of McCain's Farms of the Future program - an innovative collaboration between universities, technology companies, and other agri-centric companies to advance regenerative potato farming practices, and identify emerging agriculture technologies.
McCain Foods is building three Farms of the Future to showcase how regenerative farming practices and the latest agricultural innovations can be implemented at scale. They will be built in three different countries with three different climates around the world. One of those will be in New Brunswick, Canada. These three innovative commercial potato farms will be operational by 2025.
McCain Foods has aligned the Farms of the Future program with key SDG commitments, including:
- an environmental commitment to produce zero waste to landfill
- use 100 percent renewable energy
- reduce CO2 emissions by 50 percent by 2030
These farms will serve as research and innovation hubs to pilot and test regenerative agricultural practices using state-of-the-art technologies, renewable energy and machinery innovation. Once the program demonstrates viability and impact, McCain Foods will aim to roll out the best sustainable agricultural practices across their global farm network.